A look back at ICE Totally Gaming 2018


We can look back on a great trade fair week. One of the most important gaming trade fairs in Europe took place from 6 to 8 February – ICE Totally Gaming at the ExCel Center in London.

This year edict welcomed the visitors in a great theme world. To present the new slot game “Hexenkessel” [“Witches’ Cauldron”] the Gauselmann Group subsidiary transformed its own stand area into a little world of magicians.

A cosy small sitting area with a witches’ cauldron already simmering in the background invited visitors and customers to come in to talk and network

Our guests were also fascinated by the show from two magicians, who amazed the visitors with different card tricks and performances involving iPhones and tablets. To ensure that all the guests would still remember us and our appearance at the trade fair later, in line with our motto we handed out magicians’ rubber ducks and bad luck cookies, which unlike fortune cookies contained a strip of paper with a negative saying or prediction. Many funny sayings came to light here and repeatedly made our guests smile.


The guests’ well-being was rounded off by central catering on the Merkur Group stand. Following great German tradition, local beer was served here and snacks and German currywurst were offered.

We are also delighted that our product Game Solution, a game integration solution for existing gaming platforms, met with great interest again. This is a package of Merkur slot games that can be integrated into any existing games portal via an interface (API).